Vienna-based fashion house, IMAATU, made a splash at the London Lifestyle Awards® 2024 with a showcase of sustainable luxury that captivated audiences. The brand’s innovative approach to design merges Viennese precision with West African artistry, resulting in bold and ethically conscious couture.
Attendees at the awards were mesmerized by pieces from IMAATU’s HEROINE and ROOT-ATION collections, which feature sculptural, gravity-defying pieces and metallic creations in gold, pink, and red, respectively. These collections challenge conventional ideas of ethical fashion by demonstrating that sustainability can dazzle on the global stage.
Founder and creative director, Omatu Fulani, emphasized the importance of sustainable fashion, stating that it is not just a trend but the future of luxury. Fulani’s designs, inspired by her Nigerian-Austrian heritage, blend traditional craftsmanship with cutting-edge innovation, blurring the line between fashion and art.
IMAATU’s presence at the London Lifestyle Awards underscores the growing demand for sustainable luxury in the fashion industry. The brand’s commitment to conscious couture has positioned it as a leader in the industry, pushing boundaries and redefining what ethical fashion can achieve on a global stage.
Born in Vienna and raised on two continents, IMAATU represents the pinnacle of sustainable luxury fashion. Media contact information is available for inquiries.
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