Piper Rockelle started her popular YouTube channel at 11 years old, featuring fun and kid-friendly content with her friends, known as “Piper’s Squad.” Behind the scenes, the group allegedly faced verbal, physical, and sexual abuse from Piper’s mother and producer, Tiffany Smith. A Netflix docuseries titled “Bad Influence: The Dark Side of Kidfluencing” shed light on this dark reality and the world of “kidfluencing.”
Piper and her mom, Tiffany Smith, were sued by 11 former Squad members for $22 million in 2022, alleging various forms of abuse, exploitation, and labor violations. Smith denied the allegations and countersued for $30 million, but the lawsuit was settled for $1.85 million in 2024. Piper’s YouTube channel was demonetized, but she continues to create content with the help of Smith and Hunter Hill.
Piper now relies on brand deals and paid TikTok videos to earn income. She has over 14 million fans on TikTok and also uses a platform called BrandArmy. In a vlog, Piper shared the challenges of her busy content creation schedule and expressed her love for working out. While grateful for the opportunities, she acknowledges the hard work and stresses involved in maintaining her online presence. Despite the controversies surrounding her past, Piper continues to engage with her fans and focus on her content creation career.
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