President Trump’s threat to impose tariffs on Canadian goods and annex the country has resulted in canceled trips to Vermont. Abby Long of Kingdom Trail Association in Burke, Vermont, has received emails from Québécois trail users expressing their reluctance to visit due to the political environment. Kingdom Trails, a popular tourist attraction in the Northeast Kingdom, sees 40 percent of its users from Canada. Similarly, Jay Peak Resort near the Canadian border has experienced a spike in cancellations from Canadian visitors.
The threats of tariffs and annexation have caused tension between the U.S. and Canada, with Quebec’s premier considering removing U.S. liquor products from stores. Bernadette Jordan, Canada’s consul general in New England, mentioned that many Canadians are reacting negatively to Trump’s statements and canceling their U.S. vacations.
In response to the situation, Vermont tourism leaders are increasing advertising efforts to reassure Canadians that they are still welcome in the state. The Vermont Department of Tourism and Marketing has received reports of lodging cancellations and complaints from Canadians, prompting a message of continued friendship and openness to visitors from across the border.
Sen. Randy Brock and other lawmakers representing the international border have met with Jordan to discuss the potential impact of tariffs on both Canadian and Vermont communities. There is a fear that tariffs could harm both sides economically. The department plans to tailor marketing efforts in Canada to focus on the state’s welcoming nature and avoid delving into the political specifics of the situation.
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