A recent study by Samsara revealed that advanced technology tools have made industries more desirable to younger workers, resulting in increased morale, productivity, and lower turnover. With a shortage of technicians in the transportation industry, fleets are facing challenges in recruiting and retaining qualified candidates. The U.S. Bureau of Labor Statistics predicts a four percent growth in demand for technicians from 2021 to 2031, exacerbating the problem.
In response to the tech shortage, fleets are turning to social media platforms, particularly TikTok, Instagram, and LinkedIn, to attract younger workers. Using videos to showcase company culture and brand awareness has become an effective recruitment tool, especially for Gen Z and Millennials who are accustomed to using social media and streaming services. By leveraging technology and social media, fleets can create a compelling recruitment strategy to appeal to the next generation of talent.
It is important to adapt to the changing recruitment landscape by incorporating AI, social media, and video content into outreach efforts. Utilizing influencers, showcasing new equipment, and highlighting company culture through videos can help attract and retain younger technicians. As the industry continues to evolve, fleets must embrace technology and social media to stay competitive in the recruitment process.
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