Former royal Meghan Markle has announced the rebranding of her upcoming lifestyle brand from American Riviera Orchard to As Ever. In an Instagram post, she revealed that the new name is a nod to her life and success before entering the royal family, a brand name she had secured in 2022. Meghan shared her excitement about teaming up with Netflix for her new venture, in addition to her upcoming TV series, With Love, Meghan.
Addressing critics who doubted her ability to launch a lifestyle brand, Meghan highlighted her previous success with The Tig, a popular lifestyle blog she founded in 2014. She explained that the name “As Ever” signifies continuity and staying true to oneself, reflecting her passion for food, gardening, entertaining, and thoughtful living.
In a video accompanying the post, Meghan expressed her enthusiasm for sharing her passion with her audience once again after being unable to do so during her time in the royal family. She described the new chapter in her life as an extension of what she has always loved, emphasizing the importance of finding joy in everyday activities.
Fans and supporters of Meghan Markle are eagerly anticipating the launch of As Ever and are looking forward to experiencing her unique blend of lifestyle tips and advice. With her new brand and partnership with Netflix, Meghan is poised to make a significant impact in the world of lifestyle and entertainment.
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