Meghan, the Duchess of Sussex, has rebranded her lifestyle brand as As Ever, in a partnership with Netflix. The new range reflects her passion for food, gardening, entertaining, and thoughtful living. The brand was previously known as American Riviera Orchard, which has now come to a “sticky end.” The TV show associated with the brand, With Love, Meghan, is set to air on Netflix from March 4th.
Prince Harry, who recently attended the Invictus Games in Canada, briefly appeared off-camera in a recording of Meghan’s Instagram announcement. The new brand marks a return to Meghan’s pre-royal lifestyle blog, the Tig, and showcases her commitment to continuity and authenticity. The launch of the new TV show was delayed due to wildfires in California, where the series is set.
Meghan’s entrepreneurial endeavors have received mixed reactions from the public, with supporters applauding her independence and creativity, while opponents remain skeptical. The new As Ever range is expected to feature a mix of cooking, hosting tips, and celebrity appearances. Netflix is rumored to be opening physical stores to sell merchandise connected to its shows, potentially including products from Meghan’s brand.
As Meghan prepares to release this new venture, she signs off her post with the fitting phrase “As ever, Meghan,” symbolizing her dedication to her values and passions. The announcement comes five years after Meghan and Prince Harry stepped down as working royals, seeking financial independence in the United States.
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