Several major companies and organizations are facing pressure to eliminate or scale back diversity programs, but some, like Delta Airlines and the Cleveland Cavaliers, are standing firm. Delta Airlines is continuing to recruit and train marginalized groups, while the Cleveland Cavaliers have incorporated diversity, equity, and inclusion policies into their front office. Inclusive workplace consultant Sacha Thompson expects many companies to hold onto these programs due to their business and moral imperatives. DEI initiatives have been quietly or loudly scaled back in recent years by companies like Walmart, Ford, McDonald’s, and Target, under conservative pressure. Anti-DEI activists like Robby Starbuck have used social media to target companies supporting diversity programs. Research shows that companies with diversity and equity initiatives perform better financially. Private organizations like Delta and the Cavaliers are positioning themselves for the future by sticking with DEI programs. Despite the political climate, leaders like National Urban League president Marc Morial are committed to fighting efforts to reverse DEI gains. Companies like Target could face backlash from consumers, particularly people of color, for rolling back DEI programs. The game is changing, and companies may need to adapt to maintain consumer loyalty and support.
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