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The biggest book launch of the year so far was by singer Taylor Swift, who released the “Eras Tour Book” exclusively through Target on Black Friday. The book sold nearly 1 million copies in its first week and retails for $39.99. It contains over 500 photos from her record-breaking worldwide tour, along with personal reflections and behind-the-scenes photos. Some local bookstore owners were upset that the book was not available in their stores.
Despite some fans noticing grammar mistakes and design flaws in the book, sales were strong, making it the highest-selling book in the Music category. The release also included CD and vinyl versions of Swift’s deluxe album. Target executive Rick Gomez described the response to the release as a “huge moment” for both Target shoppers and Taylor Swift fans. The book launch was a significant success, breaking records for sales in the music category.
Swift’s “Eras Tour Book” has become a major hit, surpassing expectations with its popularity among fans. The book, along with the associated album releases, have solidified Swift’s position as a successful author, as well as a beloved singer.
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