The Wicked movie, starring Cynthia Erivo and Ariana Grande, has made a historic impact on the box office following its release in US theaters on November 22. Grossing an impressive $114 million in its opening weekend, the film achieved the best opening ever for an adaptation of a Broadway musical, surpassing previous records held by films like “Into the Woods.” Internationally, Wicked also broke records by grossing $50.2 million, bringing its worldwide total to $164 million.
Despite this success, the article highlights that the path to Wicked’s box office triumph was the result of thoughtful planning and strategic marketing efforts, and may not necessarily lead to a flood of successful movie musicals in the future. The article also mentions recent musical film failures like Tom Hooper’s “Cats” and “Joker: Folie à Deux,” which faced criticism for their execution.
Paul Dergarabedian, a top box office analyst, commends Universal Studios for their success with Wicked and emphasizes that replicating this level of success will require careful planning and execution. The article concludes by noting that the upcoming release of Disney’s “Moana 2” could pose competition for Wicked in the box office.
Overall, Wicked’s record-breaking performance at the box office has solidified its status as a major success in the world of musical films, setting a high bar for future productions in the genre.
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