The five days from Thanksgiving to Cyber Monday are some of the busiest shopping days of the year, with a potential increase in shoppers this year. However, Black Friday sales may not always offer the best prices, as some items at major retailers do not have savings compared to pre-Black Friday prices. Retailers are starting promotions earlier and facing a shorter selling season this year, leading to the need for more promotional deals. Concerns about delayed shipping are also growing due to high volume and labor shortages.
On Black Friday, shoppers can expect discounts of 20-30% off, with some markdowns up to 50%, especially on fall clothing and electronics. Premium brands may have smaller discounts to maintain brand integrity. Beauty and footwear may be better to buy on Cyber Monday, while travel deals can be found on “Travel Tuesday.” Waiting until December for toys or holiday decorations can lead to better discounts. Price-tracking tools and apps can help shoppers find the lowest prices and stack discounts for additional savings. Some retailers also offer price adjustments, allowing shoppers to get a refund if an item goes on sale shortly after purchase.
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