In a recent article on Nathan Rabin’s Happy Place, the author discusses a pet peeve that many people have: sober celebrities who have their own liquor brands. The article delves into the trend of celebrities who have struggled with addiction in the past, or are currently sober, launching their own alcoholic beverage brands.
The author points out the hypocrisy of these celebrities promoting alcohol while maintaining their sobriety. They argue that it sends a mixed message to fans who may look up to these celebrities as role models for sobriety. The author questions the ethics of these celebrities profiting off of a substance that once caused them harm.
The article specifically mentions celebrities like Ryan Reynolds, who owns a gin company, and Dwayne “The Rock” Johnson, who has launched a tequila brand. The author wonders if these celebrities are truly living up to their sobriety while simultaneously endorsing and profiting from alcohol. They suggest that it may be more genuine for these celebrities to use their platforms to promote sobriety and healthy living, rather than aligning themselves with the alcohol industry.
Ultimately, the article serves as a critique of the celebrity endorsement of alcohol, especially by those who have struggled with addiction. The author encourages these celebrities to consider the message they are sending to their fans and the impact of promoting alcohol while claiming to be sober. The article ends with a call for more transparency and consideration from these celebrities when it comes to their business ventures in the alcohol industry.
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