The 2024 presidential campaigns are heavily focused on Pennsylvania, Michigan, and Wisconsin, as well as Georgia. Democrats and Republicans are both investing heavily in these states, with a focus on defining Kamala Harris. Harris’ campaign is running a mix of positive and negative ads, while Trump’s campaign is primarily running negative and contrast ads aimed at defining Harris for voters.
The ad spending reflects a close race, with both sides investing heavily in key battleground states. Democrats have a fundraising advantage, leading to a spending edge in most battleground states. Pennsylvania is receiving the most ad spending, followed by Michigan and Wisconsin. Georgia, Nevada, and Arizona are also seeing increased attention from both parties.
On the other hand, Florida, a longtime swing state, has seen a significant decrease in ad spending as Democrats have shifted their focus away from the state. Iowa, another swing state, is no longer a main battleground, leading to a drop in ad spending there as well.
Overall, the ad spending in key battleground states like Pennsylvania, Michigan, and Wisconsin, as well as Georgia, reflects the intense focus of the 2024 presidential campaigns on defining Kamala Harris and winning over undecided voters in critical states.
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