Google has recently started its defense in an antitrust case that accuses the tech giant of monopolizing the advertising technology industry. The case, filed by the Texas Attorney General and a coalition of other states, alleges that Google’s dominance in digital advertising has stifled competition and harmed consumers.
In response to these allegations, Google has argued that its advertising technology practices have actually promoted competition and benefited consumers. The company claims that its platforms have lowered ad prices and increased choices for advertisers, ultimately creating a more competitive market.
Google’s defense also highlights the ways in which its advertising technology has helped small businesses thrive in the digital landscape. The company points to features such as real-time bidding and analytics tools that have made it easier for businesses of all sizes to reach their target audiences effectively.
Additionally, Google emphasizes that it faces significant competition in the advertising technology sector from other tech giants like Facebook and Amazon. The company argues that this competition has forced it to continually improve its products and services in order to stay ahead in the market.
Overall, Google’s defense in the antitrust case centers around the idea that its advertising technology practices have not harmed competition, but rather have promoted it. The tech giant remains confident in its ability to navigate the legal challenges it currently faces and is committed to upholding its position in the digital advertising industry.
Source
Photo credit news.google.com
