Prada’s recent show in Milan, co-designed by Miuccia Prada and Raf Simons, was a departure from conventional beauty standards, featuring bizarre and challenging designs. The collection included thick woollen tights with belt loops, a boob tube with snap pockets on the nipples, and shoes that peeled back at the heels. The catwalk was twisted into hairpin bends, creating a sense of unpredictability.
The designers emphasized the importance of individuality and strength over following trends set by algorithms. The collection featured cameos of cult Prada shoes from the past, highlighting the brand’s oddball DNA. Prada admitted to feeling nervous about the show, but embraced the bold and unpalatable nature of the collection.
Meanwhile, Max Mara’s show drew inspiration from the creativity of science and the elegance of mathematics. Designer Ian Griffiths incorporated precise angles and sharp tailoring into the collection, celebrating the mathematical elements of design. The catwalk showcased crisp white shirts, tailored coats, and fluid dresses, all exuding a sense of polished power.
Griffiths emphasized the importance of experimentation in design while ensuring that the clothes maintained a sense of ease and control. The collection highlighted the brand’s signature camel coats and tailored pieces, showcasing a balance between innovation and wearability. Overall, both Prada and Max Mara’s shows presented a unique and thought-provoking take on fashion, challenging conventional norms and celebrating individuality.
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