Ford is reportedly working on new technology that would allow in-car advertising to be displayed to drivers and passengers. The project aims to generate additional revenue for the automaker by allowing ads to be shown on digital screens in the vehicle.
The technology would use data collected from the car, such as location, time of day, and driving habits, to tailor the ads shown to the occupants. Ford sees this as a way to create a more personalized and engaging experience for consumers, while also potentially offering discounts or promotions based on the ads displayed.
However, the idea of in-car advertising has sparked debate among consumers and privacy advocates. Some worry that it may be a distraction to drivers, while others are concerned about the privacy implications of having their data used for targeted advertising.
Despite the potential backlash, Ford is not the only automaker looking to capitalize on in-car advertising. Other manufacturers, such as General Motors and Tesla, have also explored similar initiatives.
While Ford has not yet announced when the technology will be available or which models it will be included in, they have made it clear that they are committed to exploring new revenue streams and innovative technologies to enhance the driving experience for their customers.
In a statement, a Ford spokesperson said, “We are always looking for ways to improve our products and services, and in-car advertising is just one of the many ideas we are exploring. Our goal is to create a more personalized and connected driving experience for our customers, and we believe that in-car advertising can play a role in achieving that.”
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