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As the battle for the House intensifies, key issues such as the cost of living, abortion, and border security are dominating the TV airwaves in closely contested districts. Despite the absence of mentions of President Donald Trump and Vice President Kamala Harris in the campaign ads, Democrats and Republicans are focusing on defining themselves separately and addressing key concerns, such as the cost of living, abortion rights, and illegal immigration.
The fight for the House is crucial, with Democrats aiming to gain just four seats to take over the chamber, while Republicans seek to expand their majority. Campaigns and outside groups have launched numerous TV ads highlighting candidates’ biographies and key issues, in an effort to introduce themselves to voters and gain support.
Cost of living is a major concern for voters, with nearly a quarter of ads referencing this issue, especially by Republicans who have launched about 40% of ads on this topic. Democrats are focusing on abortion rights, with roughly 30% of their ads mentioning this issue, echoing a key argument from the Harris campaign.
Republicans are looking to go on the offensive on concerns about illegal immigration and the state of the U.S.-Mexico border, closely aligning with Trump’s campaign. While both parties are gearing up for an expensive fight, Democrats have reserved more money for House races compared to Republicans, setting the stage for a competitive and hard-fought battle leading up to Election Day.
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